The Hardest Part of a Startup is Patience

I used to think that the hardest part of a startup was the sheer amount of effort it took to create something from nothing.

Now, I think the hardest part is being patient.

There are days where it feels like my business is a rocket ship and everything is happening at once.

But then there are days like today where nothing much happens at all. And it makes me panic and think I need to shift strategy or add new products or start running ads.

The reality is, it’s all a cycle.

Tomorrow, I’ll probably be busy again. And the day after that, I’ll question whether I need to completely pivot.

That’s why, sometimes, the hardest part about a startup is simply remaining patient and letting funnels work.